Nitya Narasimhan is a Distinguished Member of the Technical Staff and a member of the Science Advisory Board at Motorola Mobility. She works in advanced concept development for next generation television and mobile platforms with 4 issued (and over 20 pending) patents based on her contributions. Prior to joining Motorola, she completed her PhD at the University of California, Santa Barbara and played a key role in the start-up launched to commercialize research from that group. Her research interests span enterprise (fault tolerance, ad hoc networking and wireless sensor networks) and consumer (pervasive computing, social media and mobile web) domains with current focus on crowd-sourcing, incentives and attention management in multi-screen environments. She loves coffee, open APIs and shiny gadgets -- not necessarily in that order.